AWAPUHI WILD GINGER
For the Awapuhi Wild Ginger brand, our goal was to make content for a fashion-loving demographic who goes to the salon for treatments and blowouts, and invests in premium products. The team explored black and white photography and experimented with flash lighting to strengthen the brand's visual identity.
Content creation included How Tos videos, production, styling & final Looks.
Service
Digital & Social media
Art Direction
Client
Paul Mitchell
Year
2015 - 2020
E-COMM
DIGITAL ADS
| Platforms |
LOOK & FEEL
We kept the look and feel of the brand consistent by leaning into gray backgrounds and flash photography while experimenting with product smears, as well as showing the product in use and in hand.
E-COMM
I designed & developed the Awapuhi Wild Ginger brand page for the launch of the John Paul Mitchell Systems e-commerce site.
