This series of how-to videos focused on simplifying professional hairstyling techniques on different hair types so that consumers could replicate them at home. It was my responsibility to style the models, capture behind-the-scenes photography, and social media content creation. For the wardrobe I used classic white t-shirts and jeans, which would eventually become a consistent uniform for Paul Mitchell model photography throughout my time as Digital Art Director.

 

The videos were successfully used as YouTube & Facebook ads to sell tools & styling products to support the launch of the Paul Mitchell eCommerce website.

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